Cenergy Media Group understands every client's project is totally unique, and we approach each job with a fresh mindset. We customize our work to showcase and compliment the organization we represent we also view the entire process as a collaboration between our team members and clients. 

The following is Cenergy Media Group's internal process when undertaking a multi-faceted campaign,  from initial client briefing though evaluation and implementation:

  • Meet with the client 
  • Understand and analyze needs based on past experience and future marketing goals 
  • Determine appropriate media market. 
  • Set initial budget
  • Market research/competitive analysis 
  • Explore creative directions taking into account existing campaigns, awareness and perceptions, and plans going forward.
  • Propose several unique creative solutions, discuss alternatives, and agree on final execution
  • Negotiate media buy
  • Client gives final approval of campaign 
  • Creative rollout 
  • Production, including client participation at any desired level and stage
  • Implement media schedule 
  • On going evaluations to determine effectiveness.

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